Brand Protection

At home with brand protection

Operating for 15 years and now in over 40 countries; we have a wealth of market, investigative and legal experience.

Counterfeit products have infiltrated the worlds’ markets; a result of highly brand conscious, yet low income urban populations. The demand for counterfeited goods grows by the day and with little effective law enforcement deterrents, itis destined to outgrow legitimate sales in certain sectors in the very near future.

The key to the Halliday Finch success is their relationship with Law Enforcement Agencies – we add technical capacity to their investigations, ensuring we make their job to enforce the law as simple as possible.

“we’ll protect your brand as if it were our own”

– Sam Mattock, CEO Halliday Finch

PROTECTING YOUR BRAND

Halliday Finch takes pride in offering a very clear return on investment for their clients. Measured by the cost of an enforcement against the seizure value, they aim to achieve a minimum return of six times your investment. In most cases they far exceed this.

Halliday Finch provides:

  • A deep understanding of counterfeited and illicit trade across the globe
  • An internationally qualified team of brand protection and IP specialist investigators with unique country knowledge
  • In-house core competencies such as investigation leadership, IPR country specific legal-council, multi-industry sector knowledge and specialised surveillance operatives
  • Strong global partnerships with internationally accredited Agencies such as the ICEE, IACC, UNODC and WCO
  • Solid relationships with the National Justice Departments and Law Enforcement Agencies in all of our countries of operation

Halliday Finch has a team of over 120 investigators and support staff, including a legal team on standby in each country.

Operational Flow

From suspicion to prosecution, we manage every element of the process

Operational Methodology

Our specialist investigators, trained Brand Protection Officers as well as certified product experts workhand in hand with the law enforcement agencies and acquire actionable intelligence, identify counterfeited goods, carry out legally sanctioned seizures and follow up with a prosecution in a court of law.

Port Watch

Port watch is a managed market intelligence service that identifies and reports counterfeit and illegal importation of branded goods at the Sea and Airports, stopping the goods before they even make it to market. The programme has 3 core components to disrupt the illicit supply chain of counterfeited goods:
  1. Halliday Finch regularly train a network of Law Enforcement Agents to identify suspected counterfeit branded products prior to and upon landing at the port of entry, if in any doubt, the customs officer contacts Halliday Finch
  2. The Halliday Finch Tactical Operations Centre (TOC) is manned 24/7, 365 days a year. when a customs officer contacts Halliday Finch a 9 point information template is completed.
  3. The TOC team sends a time sensitive report to the client to determine the next course of action.